Understanding the Importance of Press Releases and Their Impact on Business Growth
Why are the press releases important? There are two main reasons, the first being search-engine marketing. The second is popularity. But let’s go over both of those points one at a time. Press Releases have been around for years and have always had a role in Internet Marketing.
If you are just starting out on the Internet or trying to make your way around, you definitely want to take advantage of press releases. Is a press release still important? Well, the short answer is yes, they are important and will always be for the future, not just for search engine marketing, but for promotion, in general.
But unfortunately, many new webmasters fail to understand the whole concept and tend to do things that later harm their sites. A press release is basically a story that you submit to different news outlets. You can do this manually or by using software, it totally depends on you.
You must have a quality press release in order to get any number of readers to your site. Press releases with tons of quality keywords will almost be guaranteed to get the attention of readers and get them to read your whole article, which leads to more media attention for your business.
How do you write a good release? Well, the most important part of your press releases is the first paragraph. That is where you stand out from the rest. You need to make a first impression, a great first sentence. That will usually catch the attention of the media.
Press Release Templates. There are hundreds of templates out there for press releases. The problem with this is that not all of them are really effective. Some are just boring rehashed boilerplate from different directories. Most others are poorly written sales pitches with no original thought.
Why would I want more backlinks? Because more backlinks will mean more traffic to your website. More traffic means more potential customers. It also means more possible revenue. If you are writing press releases to get backlinks, then you should be writing your news releases with the idea of getting more backlinks as your main goal.
Don’t just blindly copy and paste an existing news release. Good press release platforms. You can find a bunch of different news release platforms out there. Some are better than others, but the thing is, none of them are all that good. So what makes a good press release platform?
Well…a good news release platform should be easy to use. It should provide all of the tools you need to effectively write a good press release. The press release platform shouldn’t re-write your release word for word. It should be free to use and have all of the right features to help you write a newsworthy release.
This doesn’t mean that your release has to look like it was written by an expert writer – it just means that it has to look like it was written by a professional business person who knows what he or she is doing. You want to go where the news outlets are looking. Working with a Press release distribution agency that is renowned and trustworthy might be the missing step you’ve been waiting for.
If you can get news outlets to list you (or your business) in their directories, that’s a major plus. There are many different news outlets out there that want to syndicate your press releases – and you’ll want to be listed at the top of those directories.
How easy is it to contact journalists? In this day and age, it’s extremely difficult to contact many reporters. Most journalists won’t even talk to you if you can’t send them a thank-you note. So make sure that your press releases are newsworthy, and that journalists will want to write about your company or your grand opening.
What are press releases written like? As a business owner, you’re probably tired of being asked questions about what, when, where, why, and who. So make sure that your press release is as concise as possible, with nothing left in the “to do” section that your target audience won’t read anyway.
Keep it short, to the point, and make sure that you provide plenty of backlinks. You want to build your brand name, not yours. What are press releases really about? Press releases are marketing tools – but they need to be put into the right context to help your business.
Don’t overdo it, and always remember to follow these basic guidelines to ensure that your press release is newsworthy, will generate lots of free backlinks, and will contact the right people.